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Clients Gallery
Explained

At Lemonade Creative, we believe that powerful photography begins with a deep understanding of your brand. Before we take a single shot, we take the time to understand your story, your values, and the emotion you want your audience to feel.

Because great imagery is about more than just lighting and composition — it's about strategy. As a brand, it's essential to know what kind of visuals your product truly needs. That means understanding exactly what you're selling: its quality, its price point, how often it's available, and most importantly, who you're selling it to.

To illustrate this, here are three completely different brands that sell different products and take very different approaches. This comparison is here to help you better understand how brand identity shapes visual storytelling.

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Eye-Catchers

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Shoelace

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Aine's Fashion

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  • Brand type: Premium eyewear

  • Audience: Quality-focused, style-aware shoppers

  • Sales: In-store focus, growing online reach

  • Visuals: Sharp, detailed, high-end feel

  • Customer journey: Slower, more considered

  • Goal: Build trust, reflect quality, bring customers into the shop

  • Shoot schedule: Four shoots per year

  • Result: Polished visuals that build trust and bring customers in-store.

  • Brand type: Trend-led footwear & accessories

  • Audience: Style-focused women, budget-conscious

  • Sales: Mostly online, store in Athlone

  • Visuals: Clean product shots + on-foot model images

  • Campaigns: Lifestyle-focused, seasonal, and event-themed

  • Goal: Show style, build connection, keep it simple

  • Shoot schedule: Product shoots once a month, campaigns every two months

  • Result:Clear, consistent images and campaigns that drive repeat sales.

  • Brand type: Reseller of premium brands (clothes, shoes, accessories, lingerie)

  • Audience: Local, style-aware shoppers in Longford

  • Sales: Mainly in-store, supported by website banners and social media

  • Visuals: Real people, authentic looks shot around Longford

  • Customer journey: Relatable and community-focused

  • Goal: Sell full outfits; inspire customers to buy the complete look

  • Shooting frequency: Banners and campaigns every 2–3 months

  • Result: Engaging visuals that connect with local customers

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