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The Full Story

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Located in Longford’s Main Street, Áine’s Fashion & Lingerie has been a trusted destination for premium fashion and lingerie since 1992. Known for curating top brands like Tommy Hilfiger, Marc Cain, Salsa, and more, Áine’s offers customers a stylish and diverse range—from clothing and shoes to accessories and intimate wear.

Our photography partnership with Áine’s focuses on creating striking visual content that reflects the boutique’s elegant yet approachable vibe. While Áine’s uses stock images for their product listings, they invest in original photography for website banners, email campaigns, and social media. These images feature real people connected to the brand—the owner, staff, and loyal customers—to highlight authenticity and community.

Through tailored campaigns and lifestyle imagery, we help Áine’s showcase the boutique’s unique personality and inspire their audience beyond just individual products. This collaboration brings Áine’s story to life visually, supporting their strong reputation and connection with customers.

Social

Áine’s social media highlights authenticity and community by featuring real people—like the boutique owner, staff, and customers—wearing complete outfits. This approach sells the look, inspiring followers to see how pieces work together, not just as individual items.

All shoots take place around Longford, showcasing familiar local settings that help customers feel connected and see how the styles fit into their everyday lives. By combining brands into full outfits and using genuine locations, Áine’s encourages customers to shop complete looks for a cohesive style.

By investing in original campaigns instead of stock photos, Áine’s keeps their social media fresh, engaging, and relatable—helping build strong connections with the local community.

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Benners/Email Campaign

Banners are key to Áine’s online presence. Custom photography for website banners creates a strong, consistent brand look that grabs visitors’ attention. Unlike generic stock images, these tailored visuals showcase Áine’s unique style and personality, making the site feel fresh and inviting.

In email campaigns, eye-catching banners not only highlight new arrivals and promotions but also focus on styling—selling the complete look to inspire customers. Showing full outfits encourages shoppers to buy coordinated pieces rather than individual items, boosting sales and engagement.

Original banner photography helps Áine’s stand out, reinforcing brand identity and making marketing communications more effective and inspiring.

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